1. New Owner, New Direction. The New California Gift Show is under new management and ownership, plus we're introducing Beckman's West – US and Canada handcrafted collection – creating a seamless experience and delivering expanded resources at the two locations – Los Angeles Convention Center and the L.A. Mart, the revamped show delivers a unified and strengthened market experience anchoring the gift and home industry for the West Coast. Read all about it.

2. Traffic Is Up! July show attendance was up over 22% bringing over 22,000 buyers to the New California Gift Show in search of 1,000’s of unique resources that retailers need and their customers demand.

3. Marketing That Delivers. We support your business with
comprehensive marketing and buyer programs. And, through our
permanent showrooms at L.A. Mart we are able to service the
needs of our customers year round.

• Direct Mail – targeting over 60,000 buyers 4 times a year
• Email campaign – one per week on average to
more than 30,000 high-quality credentialed buyers
• Advertising and PR – more than 1.5 million impressions in
key publications and on trade websites
• Comprehensive sponsorship program

4. More Bang For The Buck. More than any other selling strategy, trade shows bring buyers and sellers together in a symbiotic environment that’s focused, efficient and highly cost-effective. In fact, B2B marketers rank trade fairs and exhibitions as the most effective tool for generating qualified leads.

With the industry wide shift towards more regional base attendance, the California Gift Show is strategically positioned in the heart of the 10th largest economies in the world, catering to the thousands of gift stores within driving distance of Los Angeles servicing a consumer audience of 13 Million. The California Gift Show is a “Must” for Home and Gift related Exhibitors.

5. Sun is in the Forecast. Let’s face it, California has the best weather in the country especially in January. When everyone else is bundling up you'll be able to focus on the needs of the customers rather than the weather report. With the newly revitalized Downtown LA, including the new LA Live, you can enjoy more of what LA has to offer right in our backyard. Then after enjoying a bit of LA we will help you get to the Chicago Market with a simple caravan program. Sorry -- you have to provide your own sweaters!