Images of Your Products (Mandatory)
Include photographs and/or a color brochure. You should include enough images to give the jury a thorough understanding of the type of products you plan to exhibit. If you represent a number of lines or are an individual maker who produces in several different mediums, you must include photos of each line.

Wholesale Price List (Mandatory)
Your price points help the jury determine whether your products are compatible with the price ranges supported by Gift Show^® buyers.

Company Biography or Statement
Your statement should include information about how long you have been in business, how and where your products are made, what materials are used, and your previous trade show experience.

Booth Photo
A photo of your booth assures the jury that your company will present a professional appearance at the Show. It also provides an image of the scale and full range of your work. If a booth photo is not available, please submit a sketch of your planned presentation. A carefully conceived plan demonstrates to the jury that you are aware of, and sensitive to, the fact that your presentation is as important as your product.

Press Materials
Include newspaper coverage, magazine articles and press releases, if available. Please make certain to specifically identify your products when submitting pages of a magazine or catalog that includes products from other companies. Previous applicants have used highlighters, large arrows, or Post it notes to focus attention on their products.

Buyers List
Include a list of your top ten or twenty most current accounts. This list will help the jury understand what types of stores buy from your company.

Do Not Assume the Jury Knows Who You Are
The California Gift Show^® invites knowledgeable professionals to review applications; however, they may not be familiar with your work. You should assume you are presenting your work to someone who is seeing it for the first time.

Get A Second Opinion
Find a colleague or a friend to review your application. Ask them to imagine they are completely unfamiliar with your work. After five minutes, ask them to relate their impression of your application.

Overall Presentation
Be certain that your name and address appear on each of the separate items in your application packet. Place all of your materials and the completed application form in a regular size folder or portfolio.

What Not to Send
Do not send samples, oversize materials, original slides, or anything that must be returned.

The guidelines outlined above are presented by George Little Management (GLM) on behalf of the California Gift Show^® as suggestions in hopes of helping you prepare your application. The final decisions about which applications are selected for exhibit space are made by the members of the jury and are based on the previously stated criteria. While a carefully prepared and complete packet will enhance your application for exhibit space, it does not guarantee your acceptance into the Show.