Our Mutual Goal

Your company and the California Gift Show^® team share a common goal: we both want you to have a successful Show! How can you achieve this goal?

Step 1: Do not assume that you have the time or money to do anything other than preparing your booth and getting your product to the Show.
Yes, some pre-show promotional opportunities are costly and time intensive, but others are not! Following is information about an array of programs that can fulfill various needs.

Step 2: Define how you will measure your success.
Everyone has their own standards of success. For some, this may include gaining added media exposure, making new contacts, finding reps or distributors, learning more about the business, observing trends, and of course – writing orders. Whatever your standards may include, the key is to set clear measurable realistic goals for your company.

Step 3: Create a marketing plan with time line.
Commit to doing something new to promote your presence at the Show. Use the attached checklist as your guide or template.

Step 4: Put your catalog on the California Gift Show Site.

Show your catalog or marketing materials at the California Gift Show website. Draw more attention to your booth by featuring your catalog on the CGS website and allowing retailers to pre-shop your products building pre-show excitement.
With Active Merchandiser™ you can:

• Maximize buying opportunities by allowing your customers to pre-shop your catalog before, during and after the show.
• Enhance your current website with a simple link to your new, FREE, online catalog.
• Put your catalog online in just minutes – Active Merchandiser™ is that easy to use. Click here for more information and to signup.

Please take the time to review every marketing opportunity available. The menu on the left hand column goes into each program in more detail. These programs are geared toward budgets of all sizes and designed to help you have a more successful Show.

You also may want to know more about what we, as the Show organizer, are doing to achieve our common goal of generating added awareness of the Show and its exhibitors?

• Advertising and Direct Mail Campaign – In advance of the next market, we will mail over 400,000 direct mail pieces to current and prospective Show attendees promoting the California Gift Show^® and its exhibitors and will place 55 advertisements in 30 domestic and international publications.
• Field Marketing – Leading up to the Show, we will visit with key local retailers to share news of the upcoming market and to personally invite them to visit the next Show.
• Public Relations Campaign – In the months leading up to the Show, a series of press releases will be sent to more than 110 domestic and international publications and websites.
• Pre-Show Telemarketing

Good luck in preparing for the Show! Please contact us with any questions.

Aubin E. Wilson, Show Director
213-430-2310
aubin_wilson@glmshows.com

Angelia Singleton, Show Manager
213-430-2356
angelia_singleton@gmshows.com